Saved in this browser. Keep one preset per case study / language.
✎Content ›
Leave blank to hide it. Use the token {privacy} where the linked Privacy Policy should appear.
→Destination the editable part›
Where the visitor goes after submitting. Change this per page.
◎Tracking & routing ›
Every lead carries its ad attribution to the CRM: all utm_*, click IDs (gclid, gbraid/wbraid, fbclid, msclkid, li_fat_id, ttclid, twclid…), and the first-party pixel cookies the page already sets (_fbp, _fbc, _ga, _gcl_aw, _uetmsclkid, _ttp) for server-side CAPI matching. First/last-touch is persisted across pages, so attribution survives even if the form isn't on the ad-landing URL.
◈Conversion tracking GA4 · Ads · Meta · LinkedIn›
file_download / lead_submit to dataLayer (shared event_id, value, currency, hashed user data) for any GTM-managed tags. Fill a platform's ID below only if the page doesn't already run that pixel — the form then loads it if missing and fires the conversion directly. Guarded so it never double-loads.
Rule ID tags the conversion in Campaign Manager (used by your GTM CAPI tag and the direct Insight Tag). Add a Partner ID only to load the Insight Tag here when the page doesn't already run it.
Hashed email/phone ride along for Enhanced Conversions & CAPI dedupe. Consent Mode must be configured on the host page.
▦Design & style ›
Full = self-contained design · Minimal = layout/spacing only, inherits site theme · None = no <style>.
Colors, fonts and borders come from your site's theme in this mode.
Embeds the font as a data URL so it travels inside the snippet. woff2 keeps size smallest.
Paste the query string a visitor would arrive with. These params get attached to the lead.
Run a test to inspect the payload.
How to paste into WordPress ›
- Edit the page (block editor) → add a Custom HTML block → paste the snippet. (Classic: Text tab; Elementor: HTML widget.)
- Preview in WordPress to confirm it renders, then Update / Publish.
- To retarget later, edit the block and change
destinationUrlin theCONFIGblock — no rebuild needed. - Ensure the page's GTM container loads so LinkedIn + GA4 events fire. The lead still posts to Pipedrive even without GTM.
- Keep the page on the monolith.asia domain (the Worker's allowed origin).
- Live check: open the published page with
?utm_source=test, submit, and confirm the lead + tracking note in Pipedrive.